An overview of digital marketing tools and programs which you can use to boost the productivity of your digital marketing effort.

HCPs vary greatly in their willingness to try new drugs. Some doctors are ready to prescribe a new product to their patients as soon as it is launched to the market and others adopt it much later.

Strategy helps to proactively design a course of action and to keep all members of the organization aligned. It involves objectives, action programs, and resource allocations.

In1979, Michael Porter introduced the framework of five forces of competition, the framework named after him as Porter’s five forces of competition. In this overview you will get to know more about this framework and its application in pharmaceutical marketing.

The product life cycle is the pathway of a product from the beginning of its birth to the last phase of its dead from sales revenue insight. The stages of the product life cycle are similar to these of humans. As time passes, the product moves from infancy, grow, and reach maturity. Eventually it will decline and die.