Digital Marketing Tools for Pharma Marketers

Knowledge

Nowadays, there are plenty of digital marketing tools to chose from. In this post you will find a selection of digital marketing tools and programs which you can use to boost the productivity of your digital marketing effort.

Content design:

> Adobe Spark

Adobe Spark is a free tool that allows you to create graphic designs like images and videos especially for social media posts.

> Pixlr Editor

Pixlr Editor is a free tool for editing images. It allows you to crop images and make changes in saturation and contrast.

Social media marketing:

social media marketing enables you to increase the awareness of your organization using unpaid social media posts. there are many tools which can be used to automate social media posting and combine social media accounts in one platform.

> Hootsuite

Hootsuite enables you to schedule posts, manage social media content, and track and improve ROI through reports.

> Agorapulse

Agorapulse is similar to Hootsuite however with Agorapulse you can specify which content in your website is evergreen and specify how often to share this content on social media platforms.

> Sprout Social

Sprout Social is a comprehensive tool that offers all features offered in other tools like Hootsuite or Agorapulse. It has a build in customer relationship. Sprout Social is the most suitable option for big companies with large teams. Its price is more expensive than other tools.

> Buffer

Buffer is an affordable simple social media automation tool. The affordable price comes at the expense of features. with Buffer you can create posts and schedule them for future use. Teams can collaborate in Buffer as well.

Display advertising:

There are few tools for display advertising

> Google Ad Manager

with Google Ad Manager you can advertise on website as display ad, on video, and in mobile applications. It is free tool but you have to pay for advertisements.

> Facebook Ad Manager

To use Facebook Ad Manager you should have a Facebook page. Yo can use this tool to set up advertising campaigns. you can specify the goal of your campaign, chose target audience, and upload your creatives.

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